Types of sightseeing tours. Excursion tourism. The price includes
What is sightseeing tourism Have you ever been at the foot of the Egyptian pyramids? Maybe you saw Paris from the height of the Eiffel Tower? Fans of sightseeing holidays are doing just that, combining relaxation and acquaintance with another country and its culture. They prefer to see once than hear a hundred times. Note: Tour operators have already taken care of each component of the tour: excursion program, transport, hotels, guide services, etc. You only need to choose from the wide variety of offers.
How to choose a “sightseeing” country The first thing you need to decide on is the places you want to see. Countries that are popular with tourists can be divided into several types. European countries; Europe is the region with the largest number of attractions per unit area. Due to the fact that the countries are small and not far from each other, a tourist has the opportunity to get acquainted with the culture of several nations at once. The most visited: France, Great Britain, Germany, Italy, Spain, Greece, Austria, Czech Republic, Poland, Denmark and other countries, the heirs of great civilizations; Of course, every country has a great past. However, tourists set off in the footsteps of disappeared civilizations, where the largest number of unique ancient monuments, which are more than one thousand years old, have been preserved. The most visited: Egypt, Greece, Israel, India, China, Mexico, etc. Countries with exotic lifestyles; Some tourists go on a trip for national color and exotic. These are, as a rule, those who have already seen enough of the old Europe and the Sphinxes, who want something new and unusual. The most visited: Japan, China, Thailand, Algeria, Morocco, etc. Countries with a unique nature; There are still many corners in the world where civilization has not reached. Most often, residents of megacities and lovers of extreme ecological tourism go on such tours. The most visited: Australia, New Zealand, Indonesia, Rwanda, Brazil, etc.
Seasonality in excursion tourism. To get acquainted with a particular country, it is important to choose the right time of year. Any tourist who saw Paris drowning in April tulips or tried new wine in Italian vineyards in September will tell you this. Seasonality map will help you with this. Spring: Greece, Italy, Netherlands, Spain, France, Czech Republic, Israel, Singapore, China, etc. Summer: Austria, Czech Republic, Israel, Germany, Switzerland, Belgium, Jordan, China, Singapore, etc. Autumn: Austria, Greece, Italy, France, Hungary, Great Britain, Czech Republic, Israel, Singapore, China, etc. Winter: Greece, Finland, Denmark, Mexico, Peru, Italy, Spain, Czech Republic, Israel, China, Singapore, etc. All year round: among sightseeing destinations , as you noticed, there are countries popular with tourists all year round. For example: Israel, Czech Republic, China, Singapore and many others.
How to choose a route for travel Now you need to choose the best travel route. We advise you to be guided by the principle: not "around the world in 80 days", but "it is better to see less, but see more." So, the excursion program may include: Visiting one city in a country. To get acquainted with the sights of one city, a tourist needs from 3 to 10 days. Such tours are usually purchased for the weekend, for a short vacation or a romantic trip. The largest European capital is most often chosen as the place of pilgrimage, where museums and monuments are almost everywhere: Paris, London, Rome, Amsterdam, etc. Visiting several cities in one country Experts say that a country cannot be judged only by its capital. Therefore, for a deeper study of culture and history, it is best to go on a longer trip - for 1-2 weeks, with a visit to all the administrative cultural centers of the country: for example, Italy (Rome, Venice, Milan, Verona, etc.), France ( Paris, Nice, Normandy, etc.). Visiting several neighboring countries. Such tours are most often organized in those regions where countries are located close to each other and where the tourist does not have difficulties crossing the border. For example, excursions to European countries are very popular, as well as tours with visits to two or three countries: for example, New Zealand - Australia, USA - Canada, etc. Some hot ones (Israel, Morocco, etc.) and oriental (Japan) are also popular. , China, etc.) countries.
How to choose an excursion transport When you have chosen a country and a route, you need to decide on transport. This is not a luxury, but an important part of an excursion vacation: the more comfortable the movement, the less tired you will be and enjoy your vacation to the fullest. You can go on a tour: by plane, train, boat or bus. There are also combined tours. You arrive at the airport of the excursion country (or arrive at the railway station), and then continue on your way by bus or on foot. In some countries, tourists are offered very exotic transport for excursions. You can get acquainted with the sights of Venice by sailing in a gondola through its canals. And in India you can take a sightseeing ride on an elephant.
Varieties of sightseeing tours Guided tours are not necessarily sightseeing and museums. Today, tour operators are actively developing special destinations in tourism in order to satisfy the needs of all categories of customers. For example: religious (pilgrimage), event or thematic tours. Religious (pilgrimage) Many people prefer to relax with benefit not only for the body, but also for the soul. Such tourists go on trips to holy places located in different parts of the world: to Israel, Greece, Thailand, Tibet, etc. Event tours are always dedicated to some grandiose event in the country: a carnival in Brazil, a flower festival in the Netherlands , bullfighting in Spain, “Oktoberfest” in Germany, “Reindeer Herder's Day” in Yamal, etc. Trips to various sporting events are also very popular: the Olympics, the UEFA Cup, World and European Championships, etc. Thematic tours. Such tours are gaining more and more. popularity. For example, wine connoisseurs organize tours to Bordeaux and Burgundy, with visits to the best vineyards and winemakers. Landscape designers conduct excursions to the best gardens and parks in the world. For gourmets and cooks there are tours with obligatory tasting of dishes of national cuisine. For children, tours to amusement parks are arranged (Disneyland in France, the USA, Japan, etc.).
Excursion and educational tourism is one of the most popular and ancient types of recreation. The history of its development dates back several hundred years.
Professional excursion business has been actively developing throughout the 20th century. This is a multifaceted recreational sector, which includes not only acquaintance with the heritage of history and culture, but also entertainment, hotel and restaurant services.
Tour operators classify excursion tourism according to various criteria, and above all, according to the duration of trips.
One day tours - The most simple, from the point of view of organization, option of sightseeing trips. It is convenient in that it allows you to visit all the attractions during the day, which means that the problem of accommodation for the night disappears by itself. This factor significantly reduces the cost of the cost, which cannot but attract tourists. Day trips are very popular among people vacationing at sea resorts. A short trip allows you to brighten up the monotonous leisure at the hotel and expand your own horizons.
No less in demand are the so-called " weekend trips". They are calculated for up to 2-3 days and involve visiting several interesting places in the region at once. The main advantage of such trips is their short duration and the ability to quickly gather on the road. Potential travelers only need to familiarize themselves with the program, take the essentials and hit the road. There are several stops along the route with the possibility of overnight stay and food.
- Do not miss:
Multi day tour involves a trip longer than 3 days. They are usually sold in seasonal packages and are timed to potential customers. Operators are trying to include the most popular and interesting programs in this type of sightseeing tourism. The optimal term for multi-day bus excursions is 7-15 days, inpatient rest with visits to various attractions - about 2-3 weeks.
Geography of excursions
According to the travel distance, the following types of excursion tourism are distinguished:
- suburban;
- local
- distant;
- international.
Suburban Travel limited by time (1-2 days) and distance - up to 100-150 km, include field trips or a picnic, sightseeing located near the city.
Local excursions associated with trips within a radius of 200-300 km. They are interesting for their short duration - no more than 1-2 days and the ability to expand the travel area.
Long-distance tourism provides for the movement of vacationers over fairly large distances by land, air and sea transport. This type of tour refers to multi-day travel. Therefore, travel companies focus their products on holiday-makers, preparing the most favorable offers for the seasons.
International sightseeing tourism It is connected not only with organizing a long and expensive tour, but also with ensuring the delivery of tourists to a vacation destination, hotel accommodation, and obtaining visas.
Number of participants
Sightseeing tours can be individual, narrow-group and group.
Individual program designed for 1-3 tourists, in accordance with their preferences. This is an expensive package that provides special attention to each client. This approach is very popular in Europe, USA, Canada, Australia.
Narrow Group Tour is a product for 3-15 travelers. This species is the most common. It helps to optimally distribute the financial burden, providing a high level of service and accommodation. At the same time, a comfortable visit to attractions, a guide service is provided.
Group tour - from 15 and more people. A common option for corporate travel. We are talking about going on vacation company employees, schoolchildren, students, etc. From the point of view of the organization, such leisure is fraught with some difficulties, since the guide has to fix the attention of several dozen tourists.
Age of excursionists
The experts also adopted a classification of excursion tourism according to the age parameters of vacationers: youth and family tours, travel for two, for schoolchildren and the elderly. In accordance with the age of tourists, sightseeing and entertainment are organized.
For young people it is necessarily an active vacation, including hiking and mountain hikes, visiting discos, sports facilities.
Excursions for couples mean an individual holiday with a romantic slant: for example, a weekend in Venice or Paris with dinner for two in a restaurant, etc.
Family tours - a specific type of sightseeing tourism. They include a rich, but not too saturated with attractions program, so as not to cause discomfort to the youngest tourists. When preparing such packages, operators must take into account the need for comfortable food and accommodation.
School trips - These are trips that are not associated with great risks (for example, visiting museums, palaces, a review of the city). Programs are compiled based on the interests and psychological characteristics of young tourists (quick attention switch, hyperactivity).
For the elderly selected routes that are not associated with active movement. A classic example - sightseeing tours by bus, boat, cruises. However, for retirees often have special excursion programs with elements of outdoor activities.
Modern tourism is, on the one hand, a young phenomenon, since it became widespread only after the Second World War; on the other hand, tourism has deep historical roots, for travel has been known to mankind since ancient times. Now, tourism is understood as temporary departures of citizens and stateless persons in their free time from a permanent place of residence for recreational, educational, professional, sports, religious, business, educational and other purposes for a period of at least 24 hours and no more than 6 months and without employment activities in a temporary residence.
Sightseeing (cognitive) tourism is one of the varieties of the tourism industry, traveling in order to get acquainted with historical and cultural monuments, natural attractions, museums, theaters, enterprises, traditions of peoples in a certain territory.
The activity of excursion tourism is the organization of tours of historical, cultural, cognitive orientation.
Such tours are developed by travel agencies and operators and can represent various topics depending on the range of interests of potential tourists. For example, it can be literary tours to the places of life of famous poets and writers, historical tours to places related to certain events of the past. Tours with the study of the architectural features of cities and countries, folklore tours, tours with visits to art galleries, tours to existing enterprises, as well as tours of any other subject, interesting to a certain circle of people, are also very popular.
The organization of excursion tourism can be carried out in two main directions - these are the so-called stationary tours, which are designed for tourists to stay in one city, as well as routed tours that include visits to several cities according to a predetermined schedule.
As a rule, stationary tourist routes involve a detailed study of the sights of one city.
Routed tours are designed so that the cities visited are close to each other, so that minimum time is spent on moving, and they are not so tiring.
Excursion tourism includes many programs for the choice of tourists. If a guided tour is organized, the guide travels with the group, or, as an option, a professional guide living in the country and specializing in a particular topic meets tourists in each city visited. As a rule, such tours provide free time for independent study of each individual city visited - from half a day to a whole day, if the stop time is more than three days.
Stationary tours, in turn, provide more free time, and they also have a more widely organized leisure program, which can include various creative meetings, national holidays, visits to restaurants with a variety of cuisines, including national, visiting exhibition halls and tasting rooms centers.
Excursion service is the organization and provision of excursion services that satisfy a person’s needs in communion with spiritual and moral values, in the accumulation of knowledge, including professional knowledge, in the free choice of objects, methods and means of cognition.
Excursion service allows to convey to the consumer (excursionist, tourist) a complex of knowledge on history, culture, geography, ethnography, ecology, economics, etc. When participating in such excursion events as visiting museum and exhibition expositions, historical, cultural, natural, ethnographic, engineering and other attractions, there is a satisfaction of the needs of the individual in the knowledge of the surrounding reality.
The selectivity of a person in choosing excursion services is subconscious. The excursionist (tourist) selects those excursion services that satisfy several needs at the same time, i.e. have functional completeness. So, visiting a suburban excursion, its participants not only satisfy the need for knowledge, but also in combination with emotional and intellectual stresses eliminate the deficit of movement, increase the efficiency of information exchange in the process of communicating with each other. Thus, excursion service can be considered not only as part of a comprehensive tourist service, but also as an independent type of service, the purpose of which is to satisfy the requests and needs of tourists (tourists) in understanding the surrounding reality.
Considering the excursion service as a result of the activities of the tourist and excursion enterprises of the organized leisure system, it should be borne in mind that the complex of tasks of the excursion service includes the organization of leisure, travel and travel with visits to historical, cultural, natural and other objects.
The tourism industry has recently begun to look for new types of tourism, primarily sightseeing services. One of these innovations was the organization of tourist excursions to advanced operating facilities. The organization of such excursions is an excellent advertisement for many companies that are interested in promoting their products.
The crisis that has erupted in recent years has forced many entrepreneurs to look for new, innovative technologies for survival in the economy. Quite an interesting solution was found by entrepreneurs working in the tourism business. They decided to combine, as it seemed, two incompatible things - to develop tourism and industry at the same time.
Currently, the task of industrial tourism is the organization of regular tourist tours and routes to existing or once existing industrial enterprises. This phenomenon is completely new, so there is almost no research on this topic. All that we have today is a large number of cities that serve as an example of the organization of tourist routes at enterprises located in their territories. For example, in 2007, in France, about 1,700 different companies received tourists at the sites of their enterprises. So the tidal station in the city of Rance every year receives about 300 thousand tourists. In England, 400 thousand visitors visited the Cadberry Chocolate Factory in a year. In such countries as Spain, wine tours are especially popular, in the Netherlands - floral, and in France - cheese.
But the pioneers in this industry were American companies. Thus, Jack Daniel’s factory opened the doors of its enterprise to visitors in 1866, on the day the enterprise itself was opened. There are currently almost no businesses left in the United States that would not accept tourists or visitors.
Modern enterprises can not only engage in the production of various goods, but can organize the provision of various services, this will in no way harm the production process. You just need to be able to benefit from everything.
We can say with confidence that modern tourists are “collectors of places”. Today, tourists are no longer satisfied with the standard tourist assortment - beaches, museums, theaters, art galleries, etc. Now they are interested in relaxation, which can be combined with cognitive goals. Excursions to various enterprises - this is exactly what will interest modern tourists. During such excursions to tourists everything opens from an unusual side. On such excursions you can see everything with your own eyes, touch everything with your own hands, try, try on and ultimately get it. This type of tourism is especially popular with travelers who make tours with their children. Children will be especially interested to see how ice cream or chocolates are made, even before they hit the store shelves.
Such excursions are quite interesting advertising, unobtrusive and interesting, for which the excursionists also pay. During such excursions, the manufacturer shows his true face, impeccability of advanced technologies, transparency of production management, relations in the work team.
It is important to note one more important aspect. When an enterprise becomes a tourist attraction, then in this case the management of the company significantly improves relations in the workforce. First of all, attention is paid to cleanliness in workshops, a presentable form of technological equipment, to a clean working form of workers and much more. In addition, the motivation of workers themselves is changing dramatically due to the fact that they are looked at as a museum exhibit. As a result of such actions, the company receives effective support for its products. It is important to note the fact that the turnover of souvenir shops is 30% higher at the points where the tour ends than in the same shops with similar goods.
It will not be amiss to say that the city budget significantly benefits from stimulating sales of various city services and goods. In addition, excursions to existing enterprises are such an additional burden to other tourist sites located in these cities. A vivid example is the Rolex factory in Zurich and the port complex in Rotterdam. Cities actually provide the popularity of various brands.
In the former Soviet Union, at one time, excursions to Moscow confectionery factories were popular. But this was most likely the exception to the rule. Such events were held as a tribute to fashion, but the multilateral benefits that such excursions brought were not taken into account here. In most cases, such excursions were conducted for special high-ranking guests, sometimes for schoolchildren who arrived on excursions in the capital. For example, in a factory such as Rot Front, an appointment was made for two days in mid-August and a year in advance. At present, in Russia, one can note the Baltika concern, which conducts regular excursions at its enterprises in St. Petersburg, Tula and Chelyabinsk.
Among the cities of Russia, at present, except that Chelyabinsk has the opportunity to become the capital of industrial tourism, since there are all the prerequisites for its development. In addition, the field of industrial tourism can become a saving straw for a number of cities whose industry has fallen into decay. In such cities, one can observe the majestic ruins of the former Soviet economy. These are such cities as Asbest, Baikalsk, Chapaevsk, Karabash, Kopeisk, Krasnouralsk, Ozerny. The list of such cities can be continued. For such cities, the organization of industrial tourism is the only way to stay on the map of the state. In this case, the conversation will not be about visiting existing enterprises, but about turning into enterprises museums that have already ceased to function.
If we turn to the experience of other countries, we can see that the financial costs are relatively small to organize tourist routes for existing enterprises. It is much more difficult with enterprises that have already stopped working. In this case, it is necessary to develop special investment projects to turn them into museum complexes. But at present, in our country this is almost impossible, since a solid financial resource is needed, which is currently not available. The first step in organizing industrial tourism can be the cooperation of regional and local authorities, with local experts in local history, the local business elite and, naturally, travel companies.
Industrial tourism can serve as a tool for marketing the territory, systematic cooperation of local communities to promote their interests, in order to attract investors. Indeed, in the final analysis, marketing is a philosophy of local development, which provides the necessary assistance where economic depression predominates, and there is no way out of standard situations at all.
One of the groups of tourists who could become regular consumers of industrial excursions can be groups of schoolchildren and students. In this case, there is an interweaving of industrial, sightseeing and youth tourism.
Children and youth tourism (school, children's tourism) is the travel of schoolchildren and students. In our country, this type of tourism has a glorious and rich history. A large number of children and adolescents become visitors to sanatoriums, camps, recreation centers. According to the Goskomstat of the Russian Federation, in 2013, 52,100 operating children's recreational institutions were registered on the territory of Russia, of which 34,600 (66.4%) were for day-school students, 8,900 (17.1%) were labor and leisure 700 (9%) - specialized, defense-sporting, health-improving-sports and others, 3,300 (6.3%) - out-of-town health-improving and 600 (1.2%) - sanatorium type.
Many children were embraced by tourism in Soviet times. But now the picture is different. At the state level, funding for all kinds of children's trips has sharply decreased - excursion-tourist, sports, recreation, etc. Institutions of additional education were closed and reorganized - Stations of young tourists, Centers for youth tourism, circles and sections of young local historians, young naturalists, young ecologists, etc.
Equipment and equipment for sports and tourist hikes have risen sharply. The publication of methodological literature on tourism, cartographic materials and descriptions of popular routes has practically ceased.
Nevertheless, experts believe that in the future, youth tourism can and should become one of the priority areas for tourism development in Russia.
The economic advantages of this type of tourism are obvious: schoolchildren and students travel, as a rule, in organized groups, trips are rhythmically repeated from year to year, which greatly facilitates business planning.
Even more important is children's tourism from a social point of view. Tourism provides a unique opportunity to learn more deeply and visually familiarize yourself with the historical and cultural heritage of your country and other states, arouse a sense of national identity among young people, and foster respect and tolerance for everyday life and customs of other nationalities and peoples.
The role of travel is great in ensuring the multilateral development of the individual. It is hiking, trips, excursions that can give the younger generation the opportunity to increase their intellectual level, develop observability, and the ability to perceive the beauty of the world. Tourism is also important as a means of relieving physical fatigue, psychological stress and stress. It should also be noted the impact of children's tourism on the development in the younger generation of sociability, self-discipline, adaptation to the conditions of modern life.
In addition, youth sports and health tourism is one of the most effective health technologies that contribute to the formation of a healthy lifestyle of a person and society as a whole, which is of great national importance in educating the younger generation.
Therefore, we can confidently say that youth tourism is an important way to transfer to the new generation the life experience accumulated by mankind and the material and cultural heritage, the formation of value orientations, moral recovery and cultural development of the nation, one of the ways of socializing a person.
Taking into account that the future generation of the country in modern economic conditions should not lose moral guidelines, slip into the criminal environment, alcoholism and drug addiction, the Russian state and society today are faced with priority tasks to return to the young generation the beautiful world of children's tourism and to develop it in all forms and species.
New economic relations that have now arisen in our country have exacerbated problems in youth tourism, require changes in approaches and mechanisms for organizing activities for the development of mass children's tourism. If until the beginning of the 90s only the education system was involved in the issues of children's tourism, now the situation has fundamentally changed. As entities developing children's tourism, there appeared both commercial firms and public associations. Therefore, there is a need to study and generalize the experience of the development of children's tourism, not only from the point of view of additional educational activities, but also from the standpoint of the economic efficiency of this area.
The tourism industry differs from other sectors of the economy in that the income from the tourism business is not of a one-time nature, but increases as the confidence of consumers of tourism services to producers of these services grows. Therefore, it should be expected that the involvement of adolescents and young people in tourism from an early age, showing young people the best examples of a tourist product at a time of high emotional susceptibility inherent in young age will also lead to an increase in their need for tourist trips and trips at a more mature age. In addition, the development of children's tourism should lead to an increase in the number of young people who have decided to make tourism their main profession, i.e. solve the problem of training of tourist personnel, which today is also quite acute.
The choice of display objects in children's tourism is very important. Such objects should be interesting, large, dynamic, diverse. Therefore, showing the activities of industrial enterprises is the optimal solution for schoolchildren and students.
Similar information.
Excursion activity - the activity of organizing familiarization of travelers with tourist resources in the country of temporary residence, which does not provide for the provision of accommodation services (overnight).
There are people for whom there is nothing more boring than a beach holiday in the world. For them, one thought that you can roast on hot sand all day long is already hateful. There are others - they don’t hate beaches, they just don’t think of this type of vacation. By doing this, give "flashed cities and countries, parallels and meridians." There is a third category - intermediate: they are ready to warm their sides in the sun, and see the world. This is excursion tourism.
Cultural and educational tourism. The largest flows of tourists traveling for educational purposes are observed in Europe, Asia and the Middle East. For small groups of tourists can organize educational tours in the form of one-day excursions with visits to cultural monuments.
Russian people have always had a special interest in museums. Yes, only the choice turned out to be small. But after the borders opened, we all gasped. It turns out that in the natural world there are Egyptian pyramids and a plumbing history museum in England, the Eiffel Tower and the Tie Museum in Zagreb, Venice and the Torture Museum in Prague, the American Statue of Liberty and the opium museum in Thailand, Jerusalem and the Red Light District in Amsterdam with a monument Stalin in one of his streets.
And compatriots rushed to know this world, familiar to them only from books and albums. We are especially eager for excursions; at one time it is possible to reel in impressions from two, three, four, or even five countries. But the most greedy still want to warn: do not chase the number of cities, museums, historical monuments and other excursion charms - the human brain has its own threshold of impressions and knowledge. A tourist who has traveled to five countries in 14 days often returns home in a state of complete stupor.
When buying an excursion tour in the company, do not rush to buy all the excursions that you will be offered in a row: look at the guidebook and map on the road, look around when you arrive at the place, and if there are not enough impressions, buy a couple more walks in remarkable places. They can sometimes be more expensive, and there will not be a Russian-speaking guide - but what is this compared to the boredom and tiredness of a sightseeing day packed to capacity? The main thing here is to be the master of the situation. After all, with luck, you can discover amazing routes and sights hitherto unknown to Russians in any city.
The schedule of any excursion trip is quite tough, and if you decide to leave the group, you must warn its accompanying person in advance. In any case, check with him the phone numbers and addresses of hotels along the route. If you are behind the group or are in a situation, immediately contact the police and ask them to send you to the Russian Consulate, where they should help you.
Now about the always disgusting, but nonetheless possible emergency. Among the places where the “attention!” Signal should light up in your head includes all stations, bus stations and tourist gathering places - this is where rogues of all kinds can be drawn into gambling and robbed like sticky, or simply “cut” your wallet.
And a few more tips - "easy gait."
Footwear. A sightseeing tourist is a creature wandering around for two for hours, so no hairpins and hoof-like "martins": soft comfortable shoes - and no problems.
You cross several countries - somewhere you are late for three hours, somewhere for two days. It is clear that the Russian is carrying his cash in dollars, so he should take care of small bills in case he stops in the country that he leaves in a couple of hours: in some Poland he is unlikely to be given change in dollars in exchange - and that he will do with zloty in germany?
Age and weight of the excursionist. Travel agencies, as a rule, are not advised to go on excursion tours to those who have significant weight (clothing size is more than 56), high growth - about two meters (this reservation is for those traveling by bus, who have nowhere to put their feet on), old years - more than 70 years, or too young - less than 5 years. These circumstances are capable of poisoning any excursion so that little seems.
And the most important advice that should be given to all who long for the beauties and sights of the world is where to go for them. But today's Russian tourist does not really believe the press, but the opinion of relatives, friends, neighbors - this is the main expert assessment.
Favorite sightseeing tourism - Europe. Any Russian can get there either by train or by bus.
Bus tours
Among the offers of travel agencies, one of the main directions, especially during the recession of the so-called "high season", is the organization of bus tours in Europe. These are fascinating journeys lasting from two days to two weeks along the chosen route. There are a lot of options for routes, and everyone will find something interesting among them. This weekend tours to Prague and Warsaw, and travel to the cities of Italy, France, and romantic trips to Venice. On holidays (New Year, Christmas), bus tours are organized according to a special program. Particularly interesting and at the same time inexpensive option are tours for schoolchildren with visits to Prague, Paris, Rome, etc., dedicated to the periods of school holidays.
The main objective of the tour operator is to create a tour, backed up by an appropriate service program. This product is the main tourist product of the tour operator, released to the market and sold through an agent network. This product is very specific and includes:
- - a route specially designed;
- - a tour with an approved service program;
- - services provided additionally;
- - goods corresponding to tourist services.
The current state of tourist supply and demand dictates that the tourist product, formed by the tour operator and sold by the travel agent, should be quite differentiated. To survive tomorrow, today you need to find your own, unsatisfied market segment. It can be a national segment, based on specific, national tastes, it can be age-related, and it can also be based on the purpose of travel. It is clear to everyone that there are no universal hotels, especially universal tours.
The product sold by tour operators and agencies is unique and not similar to the products of most other types of entrepreneurship.
On the one hand, it would seem that everything is clear: for most agencies, the object of sale is transport services (by sea, air, car, bus, limousine) in combination with the accommodation of travelers in hotels. In addition to this, many agencies also sell travel insurance policies, bags and suitcases, take passport photographs, apply for visas, etc. However, it should be remembered that when talking about “selling” seats on an airplane, train, cruise or a hotel, a travel agent, in fact, only assists the client in acquiring the indicated place, cabin, hotel room for temporary use, that is, in fact, in getting everything indicated for temporary rent.
The tour operator helps in the quality selection and compilation of services corresponding to each other in terms of content and quality of services, in addition, by making wholesale purchases (wholesale rent) of seats in accommodation and transportation facilities, it helps to reduce prices for relevant services for consumers compared to retail prices.
Together they bring this product to the consumer. The most picturesque of all was determined by the product they sell travel agents specializing in recreation - they sell dreams.
Based on world practice, as well as articles 128-134 of the Civil Code of the Russian Federation, a tourist product is not only a set of services and, moreover, not a right to it, but a more complex and not yet familiar product for us, consisting of a set of “things, rights , works and services, information, intellectual property and intangible goods. ”
“A tourist product is a combination of material (consumer goods), non-material (in the form of services) consumption values \u200b\u200bnecessary to meet the needs of a tourist arising during his travel.”
