Tourism landing page templates. Templates for business niches: excursions. How much does it cost to create a landing page for a travel agency?
A landing page (another name is a landing page, target page or landing page) is a one-page selling website, with the help of which new clients are attracted, new spheres of influence are developed and the client base is expanded.
The popularity of this type of site is growing every day, so every company committed to serious work strives to acquire at least one selling page. New companies use landing pages to attract the attention of potential customers to their business and product, while large companies can use them for several purposes.
TYPES OF LANDING PAGE
Today, a one-page website can be of several types:
LANDING FEATURES
Landing, as a special type of website, has several fundamental differences that affect its effectiveness and performance. As an example of frequent landing pages, we can consider such an area as tourism - in this area, one-pagers are the most popular.
Peculiarities:
- Having a bright title that can attract the attention of visitors. The headline plays an important role in forming the first impression. For example, if a company offers apartment renovation, then the headline should fully reflect this - the client will immediately see and be interested.
- Using buttons for calls to action. This is one of the most important marketing moves - the use of contrasting buttons signed with phrases that encourage the completion of the necessary targeted actions. For example, a company that offers kitchens or doors can use both “Order now” and other options as a call. It is important to use non-impersonal forms (Download, Buy, Ok), and also not to use “We”.
- Simplicity of design. Pay special attention to the design - it should be quite simple and easy to understand. An excessive amount of decorations and elements can only scare off potential buyers. The general design style must be uniform, the colors must be in harmony. If the company has a corporate identity, then the landing page should also be designed in this style using brands and logos - this will not only increase the level of trust, but also make the landing page recognizable. You can use a ready-made design template (it’s easy to find on the Internet for any topic and area of business - it’s best to buy a good template rather than download a free one). Such website development will cost less, and the overall quality will be no worse than when developing an individual design (provided that the template was of high quality).
- Content. Informational and graphical content always appears in a separate line - maximum attention should be paid to it. Firstly, text content is always as concise, informative and brief as possible. Ideally, the amount of text should not only reflect the essence of the service or product description, answer most of the customer’s questions, but also provide the necessary amount of information for making a decision without leaving the resource. For example, the company offers suspended ceilings. All the advantages of such ceilings, the description of the service offered and the general characteristics should be no larger than two or three screens in size, while giving the client the impression that he has learned as much information as possible and can make a decision right now and take the necessary targeted action. Secondly, it is important to observe proper text optimization - this is important not only for potential clients, but also for further promotion of the resource, so that search engines index the page and display it in searches for certain search queries. There is a slight difficulty in this - due to the small amount of text, it is quite difficult to correctly indicate all the keywords, so promotion may be slower than with a classic multi-page site. It is also important to pay attention to photographs. They should be as unique as possible and reflect the essence of your sales offer or the entire business area. For example, a beauty salon posts photographs of the services offered (manicure, pedicure, haircuts), and a company that sells flowers fills the site with photographs of flowers. Be sure to maintain a reasonable balance - the right number of photos will attract attention, and an excess will only disperse it further throughout the resource.
INSTEAD OF CONCLUSION
The popularity of this type of site, such as a landing page, is growing every day. Therefore, regardless of the field of your activity (web studio, house construction, catering, video surveillance, custom-made furniture or real estate agencies), you can become the owner of an effective marketing tool that not only attracts new target customers, but also expands your sphere of influence and increases the level of income.
A travel agency landing page is an effective marketing tool that, with a reasonable approach, will show much better results than even a very experienced travel agent. Such an Internet page operates around the clock, and if it is created taking into account the peculiarities of human perception of information, it will generate income from the first month of its existence.
Travel agency landing page
There is one peculiarity: travel companies traditionally strive to attract clients with a wide range of offers, tours for 7 and up to 10 days, and accommodation in a four or five-star hotel. That is, they provide maximum choice. And one of the key differences between Landing Pages is that they solve only one specific problem. And a landing page for a travel agency is no exception.
This landing page structure has been time-tested and proven to be productive, so it’s important to stick to it. When visiting a landing page, reading and viewing its contents, the visitor should confidently approach one specific goal. In the case of a travel agency, you can use:
- go to the main site;
- tour booking;
- filling out the registration form to replenish your contact database and receive notifications about new offers;
- installing the application on a mobile phone or tablet.
The traditional structure is as follows: a title, a description of the problem or proposal, an overview of its merits, motivation for taking an action, and the final action. You can also advertise tours on the landing page, but only one specific tour. It is important to talk about their advantages, but this must be done with reasoning - then the visitor will have no doubt about the authenticity of what has been said.
Today we will look at an interesting and quite popular topic today - a landing page for excursions. On the natural search results page you can find many suitable one-pagers. Let's see which of them are effective and which are not so effective, and we will also suggest an LPgenerator template.
Runet landing pages
The first web resource that we will analyze today is a company offering “Interesting, unexpected, original excursions around the historical center of Moscow.” This phrase is an offer and attracts attention, as a good headline should. To sum it up, the header is pleasing to the eye. There are no unnecessary elements here, the background is perfectly chosen, and the appropriate font is chosen (based on ancient writings). A good start!
Behind the fold line are the company’s advantages, divided into several blocks: why it’s profitable to work with us, why it’s interesting to work with us. The copywriter who took part in the creation of this landing page can only be praised. The texts are well written, the main feature is brevity, but informativeness. The designer is also worthy of praise. The style set on the first page is respected, the texts are easy to read, stylized images add bright accents.
The next section is information about guides, which is important for a potential customer; he is interested in finding out who can guide him through the historical streets of the capital; it is likely that he will want to choose a certain person he likes, close in age, profession or other characteristics.
Below are descriptions of the types of excursions, as well as necessary information for the customer. We are pleased with the variety of services provided; they offer to find out more by clicking on the CTA button. By the way, about the latter. There is no excess of these elements on the entire one-page page, as happens quite often. The buttons are placed in the right sections, and the user is gently guided to click it, completing the conversion action. Definitely a plus.
The presence of social proof is an excellent opportunity to convince the visitor of his decision, a kind of decisive “touch” of a one-page page.
The only question here is that the comments are all from last year, there are no recent reviews. This fact risks confusing the visitor.
An unusual feature for a landing page is the offer to “leave a review.” You rarely see such an option on one-page websites, although, to be honest, its absence is justified. Landing Page is a type of web resource that presents services, but does not offer the full functionality of a full-fledged website.
The sample ends with colorful photographs, clearly not taken during the excursions (judging by some historical photographs), but the illustrations allow the visitor to understand what awaits him - this is a plus.
The second landing page for excursion tours presents the services of the Minsk brand. Here the header is, of course, more “loaded” than in the previous case. The offer contains several names of places where tours are offered, several phone numbers, social network buttons, and a lead form are written at the top. A selection of background images with an SUV in the foreground does not add beauty. In short, the impression is ambiguous.
Behind the fold line is a description of excursion tours. By clicking on the desired object, a new text opens. His style is typical for describing tours, but he doesn’t “sell” at all, he just tells it dryly. This can already be regarded as a disadvantage.
The next strip is also benefits, but in a different format: “What guests receive,” with a footnote “depending on the time of year.” The clarification, of course, is necessary, it gives accuracy to the user and removes risks from the company, but starting a section with such a footnote is not the best solution, because the visitor already focuses more of his attention on the limitations.
A separate advantage of the latter is that the comment can be viewed on the VKontakte social network by following the link. Thus, the company only inspires the trust of a potential customer.
Landing page LPStore
So far there is one thematic template dedicated to excursions. Services, as in the previous case, are offered throughout Moscow. The offer is precise; it even lists the minimum cost, which will surely attract a potential client.
There is always a section with brief advantages (a more detailed block with them is also available, see the full version). Each template of our catalog contains a promotion, a lead form, this one is no exception.
Social proof (reviews, certificates, as here, or photos of work, for example) is an essential component of a high-quality one-page website.
Remember that in LPStore you can choose any sample and adapt it to your niche business.
If you need attract new clients to your travel agency, the first thing that comes to mind is a PR campaign on the Internet. But you need to approach this issue wisely, otherwise you can waste your money. The Zexler company offers an up-to-date solution that is guaranteed to recoup the costs - developing the right landing page.
Our team has a wealth of experience and we know how to attract visitors. We will develop for you a high-quality landing page that will not go unnoticed. Thoughtful design and emphasized benefits They will become your company business card– within a few weeks the client base will expand significantly. We will do everything to the flow of visitors has not only increased, but also trust in your companyincreased, A fame increased.
Gradually sales will increase, A profits increase. All you need to do is just contact Zexler! We will prepare a commercial offer for you and send it for free.
How much does it cost to create a landing page for a travel agency?
Before answering this question, we hold a personal meeting with the customer and find out how he wants the future landing page to look. We will study in detail features of your business and we will work in accordance with your wishes and preferences. Formal business or casual style? A minimum amount of content or a detailed description of services? The choice is yours.
Depending on how complex the landing page will be and how much time will be spent on development, the cost will vary. Standard sales pages cost 50 thousand rubles. More voluminous and complex landing pages (multi-landing pages) require more investment, and this should also be taken into account. In any case, you will receive a guaranteed result - the right landing page, working to attract customers and increase profits. Your costs for it will pay off within a few months from the moment of launch. Detailed reporting will give you an idea of the resources spent: we work conscientiously, efficiently and on time!
How to attract clients using a travel agency landing page?
Zexler company specialists have been developing landing pages for several years. Our team consists of experienced professionals who know their business. We know, how to attract clients for your company, even if we are talking about creating a single page.
We take a responsible approach to developing a travel agency landing page: We think through the structure, create a unique selling design, emphasize the advantages. Once on such a page, the client will know exactly what services you provide, what their cost is and how to contact you. We'll speed up conversions by making sure you have the correct application form. As a result, your customer base will expand, A brand trust will increase. Contact Zexler, and new horizons will open up for you that you could not even dream of. Our solutions are the best, our ideas are fresh, and the results will exceed all expectations. All you need to do is call or fill out the application form on our website. Our managers will contact you as soon as possible!
