The name of the travel agency with the word tour. Name of the travel company. How to create a logo for a travel company
The topic of the excursion should not be confused with its name. The name of the excursion does not always fully reflect its topic.
The purpose of the name is to activate the attention of tourists, interest them, and prepare the audience for the upcoming excursion.
In formal logic, the word “title” is sometimes replaced by the word “name”. The name of the excursion (its name) is a linguistic expression in direct or indirect form denoting its content.
The name of the excursion should express one meaning; here homonymy should be avoided, i.e. the possibility of giving the name different meanings.
The names of excursions must be accurate, not allowing for double interpretations such as: “On the roads of the Great Patriotic War", because it is unclear which war the topic is dedicated to - 181.2 years or 1941-1945. The names “Battle of Moscow”, “Battle of Borodino”, “Childhood of the Great Russian Poet” will require the same clarification.
The name of the excursion can be simple or complex. In a complex name, its second part seems to complement and explain the first. For example: “Malaya Zemlya is a legendary springboard of courage”, “Sayano-Shushenskaya hydroelectric power station is the pearl of hydropower”, “Krasnoyarsk State Reserve “Stolby” is a unique natural monument”, “The southwestern region of Moscow is an area of mass housing construction”.
The same topic may have several names depending on the composition of the participants and the task at hand. For example, in Leningrad sightseeing tours around the city are named: “From Old Petersburg to Socialist Leningrad”, “City of the Great Lenin”, “Leningrad Today and Tomorrow”, “Leningrad from the Board of the Ship”, “Know and Love Your City” (for children). Possible names for evening excursions and walks: “Evening lights tell a story”, “Visiting the evening city”, “Evening Riga”.
The industrial excursion to the automobile plant is called “With the Golden Hands of the Workers”, “The Heart of the Automobile Plant”, “The Story of the Main Conveyor”, “People of the Fiery Profession” (about metallurgists), “People Light the Stars” (about miners and the custom of lighting stars over piledrivers the best coal mines), “Journey into the world of letters” (typing house), “The smell of the native land” (on a field state farm).
The names of many thematic excursions are expressive: “Bronze and granite will tell”, “The Don steppes remember” (to the places of battles of the First Cavalry Army), “Legends lead the way”, “We took its soldiers from the Entente”, “Behind every name is fate, behind every name is a story”, “Heroes of Senate Square”, “There was a village called Krasukha on earth”.
The name of the excursion can be words from popular songs, for example: “Raise the fires, blue notes”, “Where the Motherland begins”, “Along and along the river, along and along the Kazanka” (motor ship), “On the wild bank of the Irtysh”; lines from popular poems: “Kazan rises like a legend”, “Again it is the native side” (Nekrasovskaya Karabikha); various expressions that have become popular: “Vladivostok is our city”, “People, be vigilant”, “Intendant of the Revolution” (about the People’s Commissar of Food A.D. Tsyurup).
Specializing in beach holidays, its name should be associated with the hot sun, warm sea and snow-white sand. Sketch the ones that you think are related to beach holiday. Ask your friends to do the same. Perhaps they can offer you an interesting option. You can also iterate beach resorts world and weed out the most sonorous and memorable of them. Considering that most of the popular ones are already taken, the selected option can be diversified with additional ones. Suitable options could be: paradise, sun, beach. Play with sonorous letter combinations and endings that are popular in tourist naming.
If most of your tours are sightseeing in nature, look for words related to geographical discoveries and features different countries. Examples of such words and phrases: almanac, around the world, globe, bon voyage. The source of inspiration can be historical events, architectural terms, names of ancient cities.
If you are planning to open a religious tourism agency, you should pay attention to words related to the history of temples and monasteries, as well as biblical motifs. A good option could be a name that contains the words blagovest, svyatki, intercession. Name travel agency may be associated with healing springs and general bodily wellness. Considering the fact that pilgrimage initially involved a long journey to a holy place, words associated with wanderings and distant lands can be chosen as a name. For example, your company may be called “Path of Purification” or “Blessed Land”.
For the device agency honeymoon trips, you should give preference to words that are closely related to the happy moments of the newlyweds. Romantic and tender words may become suitable option.
Video on the topic
Please note
Assistance in choosing a name for your travel agency. The name of a company often determines all its successful work, and here, too, one cannot do without professionals. Now all you have to do is begin the work process itself and take the twentieth step, which, with such careful preparation, can safely be called a step to the pinnacle of success. Today, many people have the idea of opening a travel agency.
What is the name of the travel agency? You can use some variations with exotic fruits (papaya, mango, etc.), Paradise, Riviera. Experiment with verbs of motion (to go, to go, here, etc.). The names of landmarks are often taken. You can try cartoon names (Gummi Bears, etc.) Plant names (magnolia, etc.) Combinations with the words tour, cruise, vacation, travel.
Sources:
- Naming.Net
Good night, Yuri!
1. You wrote: “in addition to various Turkeys, Egypt, Thailand, Spain, etc. (the so-called “mass destinations”), we have interesting proposals for Europe (in particular, France, Italy), Greece.”
After this listing, you can be assigned to a company that sells “beach tours”.
2. You wrote: “At the same time, Turkey is the sea and “all inclusive.”
This is a big plus for Turkey, which it once introduced and developed beach tourism.
Turkey's positioning is "Cheap holidays".
3. You wrote: “and France is France. Interesting, not from a bus window, almost art history tours.”
Many people associate France with excursion tourism.
4. You wrote: “And there is Altai.”
What Altai? There are two of them. Even at exhibitions it’s hard to tell the difference. They all pull the blanket over themselves.
5. You wrote: “And there are places in Altai that are rarely visited, for “advanced users”. This is the real Altai.”
To avoid problems with the client, we need to understand what target audience we are working for and meet their needs.
6. You wrote: “Ecotourism, Ethnotourism. Horseback, hiking and car tours. Excellent hunting, fishing. Our own tourist base. You can talk about the historical and cultural values and various attractions of these places for hours. There are too many of them.”
6.1. Ecotourism - maybe Altai, or maybe the Ulyanovsk region, or the Orenburg region. Nobody knows this concept in Russia.
6.2. Ethnotourism is more like Tatarstan.
6.3. Horseback riding tours - Kabardino-Balkaria.
6.4. Walking tours. It’s difficult to answer, because I don’t fully understand what meaning you put into it.
6.5. Car tours along the Sayan Ring? Or what?
6.6. Hunting - northern Russia.
6.7. Fishing - Volga, Far East, Baikal.
6.8. Where would we be without a camp site in Altai? Without a camp site there is nothing to talk about.
6.9. Historical and cultural values. The strongest are in Moscow, St. Petersburg, the cities of the Golden Ring, Kazan, Nizhny Novgorod...
7. You wrote: “If we talk about the differences of our company, then this is probably a certain cultural orientation of our tours.”
That is, "Kulturtour"?
8. You wrote: “In addition, there is a great desire to engage in inbound tourism; we are now preparing a presentation on Altai for foreign tourists. The issue of correct positioning and ways to promote our product to the foreign tourist market is not yet completely clear to us.”
This is the most difficult question. Because first of all, I don’t understand what Altai we are talking about.
Secondly, you need to understand what the authorities think about promoting the region.
Thirdly, you need to understand what is remarkable about the region, what are its pros and cons.
Fourthly, we need to understand who our competitors are. What are their strengths, weaknesses, opportunities...
Fifthly, carefully study the tourism market of Russia and neighboring regions of Kazakhstan, China, and Mongolia.
Sixth, find a distinctive position.
Seventh, Understand how useful it can be to us.
Eighth, understand how much we can implement it.
Ninth, choose the right marketing communications.
Tenth, implement it correctly.
Illustration.
What are brands in tourism? In a nutshell, these are comprehensive multifunctional services for the sale of tourism services to a wide consumer audience.
The tourism market is growing and actively developing. A tourism brand and its popularization is an effective tool for promoting the services of each brand. It reflects the company’s philosophy and objective information about the range of proposed activities.
All travel companies strive to create a unique visual image so that potential consumers can easily distinguish it from similar offers of their competitors. The brand reflects the characteristic features of services that present the company in the most advantageous light and are attractive to a wide target audience.
Brand Coral Travel– a poetic name that means a journey to coral islands. Since 1995, this operator has positioned itself as one of the best organizers of quality holidays at a high level in 38 countries. In the domestic market, this brand is a guarantor of reliability and safety.
“Tez Tour” is an international Russian tourist operator, the origins of which were two Russians - Alexander Sinigibsky and Alexander Burtin, as well as Turkish citizen Levent Aydin. This is where the word “tez” came from in the name of this brand, which means “fast” in Turkish. The company was born in 1994 and is thriving to this day. Along with tours to European countries, Mexico, Cyprus and other destinations, the operator invites tourists on trips to Belarus, Moldova, Kazakhstan and the Baltic countries.
Grand American Adventures, which means "great American adventures." The best travel brand for lovers active recreation who dream of visiting remote corners of North, South and Central America. A wide selection of tours and different travel styles attract a wide consumer audience to this tour operator.
OpentourUSA ( Open tours USA) is a well-known travel brand that has been actively selling quality services for 14 years, including not only group tours, but also private and personalized travel. The service package includes ground transport, excursions, hotel rooms and another additional service at the request of clients.
GoCar Tours or car tours: an Anglo-American brand that offers its customers an exciting ride in a two-seater yellow car. Great idea for those who prefer not to be tied to a schedule excursion bus. A compact car can easily drive through ancient narrow streets where a large bus cannot turn around. Tours are available in six languages.
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Essor Ltd. (England) – the company’s name translates as “takeoff, rise, scope.” A recently emerged British brand with tours in London, Paris and Rome. The founding fathers of the company are Nico Jacquard and Oliver Mernikom-Levin. Despite only five years of experience in the field of tourism, more than 30,000 clients annually use the services of a young but well-established travel company.
Trafalgar is the name of a family-run travel company in England that provides over 230 magnificent tourist tours towards New Zealand, Asia, Central and North America. Tourists can enjoy local exotica, an introduction to the history and culture of the indigenous population, and excellent service. By the way, the name of the Trafalgar brand is consonant with the name of the cape on the Spanish coast Atlantic Ocean. It was at this site that on October 21, 1805, the British defeated Napoleon I at the Battle of Trafalgar and confirmed Britain's naval superiority.
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FindYourItaly SRL (Milan, Italy) - in other words, “find your Italy.” A popular tour operator offers tours around major cities Italy. The program includes full service: guide, transfer and accommodation. An excellent opportunity to get acquainted with the culture and way of life of the country, taste Italian wines and cuisine.
WorldTours (Napoli, Italy) is a travel company with 20 years of experience. Fascinating “world tours” to Pompeii, the coast of Naples and famous volcano Vesuvius, shore excursions. Luxury yachts and limousines are available to tourists. Individual tours are available.
Wheely s.r.l.s. (Rome, Italy) – the brand name translates as “wheeled”. The starting point for tourists is a stone's throw from the Colosseum, and tourists make the journey on comfortable, safe bicycles. The trip is a fun and exciting adventure for lovers of active pastime.
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Urban Adventures (Vietnam, Hanoi), or “City Adventures”, offers unforgettable trips for those who want to get acquainted with everyday life local residents. Two-hour or day tours offer small groups of up to 12 people to give travelers the opportunity to immerse themselves in the local environment and have real interactions with indigenous people. Travelers receive full service: transport, food, drinks.
South American brands are represented by the following popular brands:
- Brazil Expedition Passeios Turisticos Ltdа ( Brazilian expedition) – tours and holidays in Rio de Janeiro, football matches, hang gliding;
- Say Hueque Argentina Journeys (Argentina for travel) - introduces you to Iguazu Falls, Perito Moreno Glacier, Patagonia and others iconic places;
- Around SP (translated as “around”) are exciting excursions around Sao Paulo with professional guides and a high standard of service.
Zoe Yacht Bosphorus Cruises – “Zoe Yacht – cruises on the Bosphorus.” A tourism brand in Turkey that offers tourists a private cruise on luxury yacht to the beautiful Bosphorus in Istanbul.
Toubkal Trekking - this brand translates as “trip to Toubkal” - the most high mountain in Morocco. The Moroccan company organizes trips to the mountains and deserts of its country.
Ibermundo Travel (travel to Bermuda) is an African brand offering exciting travel experiences to Cairo and Egypt.
Sharm Wonders (Wonders of Sharm (el-Sheikh) is another popular tour operator in Africa with seven years of experience, which organizes exciting trips to Sharm el-Sheikh, Egypt. Desert safaris, sea travel prepared and organized at the highest level.
Resume
Majority travel companies selects clear English-language names that are accessible to the target audience in any language. Most often it includes words related to travel, movement, world, impressions.
Even if the name is presented in encrypted form, the solution contains all the same iconic words. Perhaps because most tourists associate foreign words with something mysterious and unknown, even travel companies focused on traveling within the country choose English-language names.
">The tourism business has reached new level with the advent of the digital age. Along with maps, guides, reference books, sites where you can rent accommodation, order a taxi, or leave things for storage, travel agencies have also moved online. All of them have acquired websites or their own applications. Finding the right service provider has become quite easy. It is difficult not to get lost in the vastness of the network among terabytes of information that one way or another tends to fall out on the user.
An original, bright, meaningful and memorable name is necessary for any business these days like air. Coming up with such a name is not an easy task, especially in times where the phrase “everything was invented before us” is increasingly uttered. Hundreds of results with similar names on Google are the last thing your business needs.
You want search engines to display your agency on the first page when searching for your name, or better yet, in the first search position. It is important that the name evokes associations with the services you provide and does not create unnecessary ambiguous associations. It is necessary that the name be associated with your company, but for this you need a very high-quality service or content hiding behind it. But first things first.
It will help to come up with such a name. Moreover, since you are interested in travel-themed names, it will be more convenient to use a thematic name generator aimed specifically at the tourism business.
Now let's talk about the attributes of a good name.
Pronunciation
Let's start with simple things. It is vital for you that people can pronounce your name. Otherwise, how will they tell their friends and acquaintances about you? Verbal communication occupies a huge layer of human life, so sweetness cannot be ignored. It's one thing to say "have you heard of Travel Fella?" and another - “have you heard of er-ix-wy-di-zi-zi... oh, wait, I’d better give you a link.”
Correct associations
Highway to Hell - no best name for the airline, right? Just like the restaurant, it is better not to call it “Odysseus” - after all, the main goal of the hero was to return home, and in translation from Greek this name means “suffering”, and is interpreted by linguists as “angering the gods”. Not too appetizing, right? Returning to the images from Greek mythology, it will immediately become clear to many that “between Scylla and Charybdis” is a one-way ticket.
The name should reflect the activities of your company and highlight only its best aspects, sound so that pleasant associations immediately come to mind. Symbolism and originality are definitely good. But before you decide to apply any image to your company, study in detail all its interpretations. In the end, genies deceived travelers more often than they fulfilled their cherished three wishes. Avoid unnecessary ambiguity.
Originality
Yes, yes, you will have to somehow stand out from the thousands of EuroTouring, FastTravel, BestAvia and the like. As I wrote above, people will search for information about you, your website or application on Google - you don't want to end up on the last page in the search?
Originality is too abstract a thing to talk about specifically. You will have to approach this issue creatively, for example, by organizing a brainstorming session in the company. You also need to study the market for the most common and banal names; you can also hire naming specialists who will conduct research and interesting options they will offer you. If a specialist is not suitable for you, use it. You will definitely like one of the thousands of options.
Brightness
People have long been attracted to all sorts of sparkles - emeralds, diamonds, corals, pearls. Gray stones are unattractive. This is also true for titles - a bright and intriguing title can make people at least take an interest in what is hidden behind it.
For example, not long ago the service changed its name to Tripaneer. Thus, the business ceased to be “one of many”, acquiring an original and bright name, which Google finds first.
Memorability
It is one thing to attract attention, another thing to remain in memory. The difference is about the same as between just green glass and emerald. Of course, the quality of service can make your company, website or application memorable, but without a good name that will cement success, this is only half the battle. Think about it, why isn't James Cameron's "Terminator" just called "Killer Robot"? The second option does not convey the atmosphere of the story, is not as threatening and brutal as the main antagonist, and simply does not evoke any associations. The Hollywood maestro didn't name his product until five minutes before its release.
If the name is remembered by users, in the future they will associate all your activities with it. And with a certain level of originality, the name can become part of slang and be used in everyday life, and will be associated only with your company (as happened with Twitter: tweet, tweet, tweet and other derivatives are already used even outside the context of the global network).
Conclusion
The success of any business is determined by the sum of well-chosen components. The title is one of them, and as in good hours, all gears must be in place for the mechanism to work properly and without failure. The better the ingredients, the higher the overall quality of the product. And the service of the highest quality, like a Swiss watch, will become legends over time.
In the tourism sector, this is especially important, because each new name for tourists is a kind of guidebook. Travelers know for sure: a special place must have a special name. They go to Eiffel Tower, Big Ben, Niagara Falls, and they have little interest in such things as "Fifth Avenue" or "Johnson Street." To choose travel agency and they approach different types of services in very similar ways.
